1. It’s your most obvious identification, especially if it’s a bit unusual.
2. Once you have your name as a domain name nobody else can use it, and your name online becomes doubly identified with you. If you’re lucky enough to find your.com domain name available, it would be worth grabbing it, if only to prevent someone else getting it.
3. You can use it to personalise your business. This is especially true with blogs, where it’s probably best to use your name in some way. If you’re identifying the blog with your own online identity, people can expect more of an even individual tone and attitude. In fact, they might expect that, rather than more bland market-speak. That is, they can see there’s a real person behind the website, and not, for example, an automation script.
4. In fact, having your name as a domain name is part of your branding. As well as your central and branding name, your name as a domain becomes identified with your whole business, and vice versa.
When not to bother with your name in a domain name? Two reasons.
First, if you can’t provide a genuine and valuable service to your visitors and customers. You’ll just appear as a show-off and will quickly be seen through. Second, if you use it as a front of accessibility and so on, in order to tempt people in to your business, and then merely provide a purely automated service which is pretending to be “human”.
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